DTG brings art, fashion and underwear together

Noga Chen
August 13, 2018

When art, fashion and underwear meet there’s the only one way to get your prints on your pants

There are no limits to what digital can do. That’s how photorealitic prints, were printed with Kornit Digital direct-to-garment printing systems by Deshika Embellishment, Sri Lanka, were printed directly onto underwear. Its cK underwear that features Andy Warhol’s artwork – which is one way for fans to get a piece of his artwork, perhaps not in the form you’d expect.

The printing process involves single step direct to garment printing with no pre or post treatment. The garments require no prewashing and are loaded onto pallets. Thereafter Kornit’s proprietary Fixation on the Fly is integrated into the printing process is– a fixation agent sprayed through printing nozzles along with the pigment ink. Once printing is complete, the garment is dried and ready to be package and shipped.
Calvin Klein and The Andy Warhol Foundation have partnered to create this collection called Titled Andy Warhol: Exposures, ’77-’85, the new collection features four Warhol photos printed on Calvin Klein Underwear tees, tanks, boxers, bralettes and more. Taken between 1977 and 1985 the images are Andy’s celebration of the human body, which features anonymous males and Italian magazine editor Daniela Moera.
Kornit Digital (NASDAQ:KRNT) develops, manufactures and markets industrial digital printing technologies for the garment, apparel, and textile industries. Kornit delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support. Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain. Kornit’s technology enables innovative business models based on web-to-print, on-demand, and mass customization concepts. With its immense experience in the direct-to-garment market, Kornit also offers a revolutionary approach to the roll-to-roll textile printing industry: Digitally printing with a single ink set onto multiple types of fabric with no additional finishing processes. Founded in 2003, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe, and Asia Pacific, and serves customers in more than 100 countries worldwide. For more information, visit Kornit Digital at