We Can, and Have to, Do Better

Maor Yur
August 22, 2019

Spend just a few minutes looking beyond the surface of something, anything—a person, a building, a piece of artwork—and you’re bound to see something you missed before. There’s always more than meets the eye.

That’s definitely true for Kornit Digital. We’re way more than just a digital printing company. We’re also a sustainability company, and we’re here to change fashion, manufacturing, and the culture of consumption that has created so much waste and harm for the planet.


These days, with plastic flooding the earth’s oceans, ice caps melting, and the Amazon on fire, sustainability and caring for the environment isn’t just a passing trend—it’s a critical issue. It’s something we need to be thinking about every day, in everything we do, in every aspect of our lives.


At Kornit Digital, sustainability has been part of our agenda since day one. With our technology, people can continue to express themselves and their individuality without causing tremendous harm to the environment through fashion that depends on chemicals and tons of wasted freshwater. Our direct-to-fabric process is completely dry, preserving precious water sources, and with on-demand direct-to-garment printing, businesses don’t have to waste resources only to end up overproducing items that don’t sell in the end. Plus, our machines bring production back home—reshoring—instead of relying on warehouses abroad that don’t maintain environmental or labor standards.


At Kornit Digital, we know that we don’t have a choice:

We have to do better.

We have to be better.


That’s why we’re proud to launch Kornitability, a new campaign celebrating everything that happens below the surface and behind the scenes—particularly when it comes, as in our case, to sustainability.


Kornitability means choosing the option that’s better for the planet and for all of us living here. It means choosing to display your values and what you stand for. It means choosing to wear—and share—your care.


Get to know Kornitability and #wear_your_care