Tiny Clothes, Huge Market: 5 Rules For Baby Fashion Printing

Nogah Senecky
February 16, 2023

If you think fashion trends drive people to purchase new garments regularly, wait until you dive into the world of baby fashion. New parents frequently purchase clothes for their babies to keep up with the little ones’ growth and needs. 


That is one reason why the global baby apparel market size is projected to reach $82.54 billion by 2027. But in addition to profitability, the Baby Fashion segment also presents specific demands. 

If you’re looking to offer printed outfits to parents worldwide, the following rules should guide you. 

  • Baby-Proof Your Production: Ensure Safety First


Safety is at the top of any wise parent’s list in any decision, and offering items that do not contain toxic or otherwise dangerous ingredients is critical. Survey finds that parents spend 37 hours a week stressing over their kids, and businesses can take at least one concern off their minds. 


Babies have sensitive skin that calls for high-quality materials. Choosing the wrong fabrics might have unfortunate consequences on the baby’s mood and health. Kornit’s technology is focused on printing safe baby clothes with this particular segment in mind. The materials used are all perfectly safe for babies and are based on eco-friendly fabrics and non-hazardous, toxin-free inks.

  • Only the Best for My Baby: Offer High Quality 


Even shoppers willing to compromise on the level of quality for a better price would think twice about making such a deal when their kids are involved. Around 90% of parents say that quality and durability influence their childrenswear purchasing decisions


Durability plays a vital role in a garment’s overall quality. Babies go through at least a couple of outfits a day, and parents have to load the washing machine almost daily. Maintaining a soft feel and vivid look over time is essential, and only quality fabrics and prints can achieve that. Even if you think these items will become irrelevant after a short while, many parents are counting on the clothes to serve more than one child. 

  • Like a Kid in a Candy Store: Boost Creativity


Prioritizing quality doesn’t mean parents don’t care about the fashion aspect of baby clothes. If anything, they follow the latest trends and want their child to be a fashionable representation of themselves. Parents are looking for unique items that other parents in their baby development group would appreciate. They follow social media influencers who are parents and are inspired to purchase the trendiest items. 


To answer those needs, businesses in the baby fashion segment require printing solutions capable of handling various fabrics and supporting both short and long runs. From cotton to synthetics, Kornit’s MAX technology can produce stunning outfits in any quantity. The result is unlimited creativity and stunning outfits that parents love and capture in photos for years to come. 

  • For Future Generations: Produce Sustainable Production


We should all care about the future of our planet, but research finds that parents, in particular, think about the ecological impact of their decisions. After all, those tiny feet will someday deal with the consequences of our environmental footprints. 


Opting for sustainable fashion is the answer, and Kornit provides businesses with an easy path that includes reduced water and energy consumption, minimized waste and overproduction, and more. Baby items produced with Kornit’s MAX technology comply with sustainability standards such as OEKOTEX, EcoPassport LEV3, and GOTS and are printed using vegan ink. 

  • Precious Moments: Moving Fast Is a Must 


Babies grow up so fast that parents run around searching for clothes that fit without settling for lesser quality or dull prints. On-demand printing enables businesses to deliver the items ASAP while lifting the burden of maintaining stock that may or may not be sold. Everybody wins, and families get to spend more relaxing quality time together.