The Indumental Things Apply, as Crisis Goes By

Operating since October 2019, Mexico’s first high-tech fashion prototyping center, Indumental, provides the textile industry with high-quality digital pattern production, using Kornit’s Allegro system for sustainable direct-to-fabric decoration on demand and Gerber Technology for digital print positioning. Customers design their pieces without limitations on color or quantities and can re-order their materials anytime.
 
The Yucatan-based “fashion lab” serves a diverse set of customers, including:

• • fashion design universities and students;
  • artists printing their digital art to canvas;
  • entrepreneurs and fashion designers developing their products; and
  • established brands looking to “nearshore” and minimize their launch cycles.

As many such print businesses have reported, the COVID-19 situation has sent shockwaves through Indumental.
“Almost all orders for pattern-making and digital printing were canceled, and surprisingly replaced by a demand for face masks and medical uniform patterns, in addition to some home textiles,” says Zacil Cinco, General Manager at Indumental.

According to Cinco, the business designed and printed some face masks with animal cartoon faces for their team, and posted the images on social media; in short order, they had received orders for children’s face masks in Mexico City, and a cable service provider ordered imprinted face masks for its workers and customers.

Carla Fernandez, a notable Mexican fashion designer, contracted with Indumental for her #PonteLaMáscara project, a collaboration with the Grupo Modelo and Cerveza Victoria breweries.

“This project intends to donate 50,000 face masks to different entities in Mexico City, which has observed the highest COVID-19 rates in our country,” says Cinco. “Their designs are inspired by traditional wood masks made by artisans—colorful and original, reflecting our culture.”

Face masks represented a new undertaking for Indumental, but they worked with their customers to ensure a timely production schedule given the urgent need for a finished product, particularly in light of surgical masks becoming scarce. Thankfully, the Kornit system minimized setup times and streamlined the production process, ensuring the masks would reach users quickly.

Cinco believes the current demand for face masks demonstrates why digital print capabilities will continue to present new opportunities for Indumental, whether in fashion, home décor, marketing, or elsewhere.

“I’d like to add that Indumental promotes sustainable fashion, which is why we love having Kornit technology,” she says. “Many of our customers are looking for a change, a better way to do fashion. For example, we printed the pillows, banners, and blankets for the BMW Foundation Herbert Quandt World Responsible Leaders Forum. They were looking for green materials and green printing methods, and with Kornit, we have the eco-friendly printing solutions.”

Read more about the #PonteLaMáscara project:
https://coolhuntermx.com/pontelamascara-cubrebocas-carla-fernandez-cerveza-victoria-covid-19-contingencia-pandemia-ciudad-de-mexico/
https://www.roastbrief.com.mx/2020/04/cerveza-victoria-en-colaboracion-con-carla-fernandez-lanza-pontelamascara/
https://www.reforma.com/donaran-mascaras-con-causa/ar1929373

#safeexpression