Taking care of business: 3 effective ways to optimize your digital printing business

Maor Yur
July 15, 2020

It’s easy to get lost in the creative side of textile printing and forget that at the end of the day, retailers and designers are all running a business. The same way we investigate every little detail in the design process, making sure that the colors are just right, and the fabric looks and feels perfect, so we must examine our business operations and see which parts call for slight (or major) improvements. To help you achieve this goal, here are 3 ways to boost your business using one simple technology solution that was recently launched here at Kornit. 

Tip #1: Control yourself 

Controlling your business expenses is one of the most important things you can do. After all, a successful business depends on what it spends just as much as it relies on what it makes. This means that knowing exactly how much ink and utilities, for instance, are consumed every single day is crucial, and being able to assign these parameters to a specific print task is also wise. Understanding your printers’ availability, each worker’s pace, and many other details is what separates a flourishing business from a struggling one. 

Tip #2: Predict the future 

Ever wished you had a crystal ball that told you what percentage of your printed stock would sell? Well, the good news is this is not a fantasy at all, and the somewhat bad news is you should be able to answer this question, at least in proximity. Predicting seasonal trends, printing on-demand, and being able to only print what you end up selling is the key to your business success. Not only that, but it helps minimize waste, which makes your business friendly to both your bank account and the environment. 

Tip #3: Be right on time 

Being able to tell exactly how long it takes to complete each printing order is important for a couple of reasons. First, it allows business owners to provide an accurate estimation for clients, and second, it enables them to schedule the right amount of work, so that the load isn’t too heavy on the one hand, and the business isn’t out of work on the other. That is why identifying and solving delays immediately is so crucial. If you’ve ever had to make that dreaded call to a client, letting them know their order will not be ready on time, you know why. A perfectly managed schedule keeps everyone happy. 

Sounds great, but how? 

The key to achieving the above goals and a few extra ones can be summed up in one little word: data. Data is your crystal ball, the know-it-all, the secret sauce for business optimization and success. 

By collecting and analyzing the numbers behind your every move you will be able to figure out rather quickly that there aren’t that many surprises. Most of your production can be predicted and prepared for in advance, and with the help of fast enough machines, your orders and expenses can be perfectly aligned with your business needs at any given moment. 

Numbers, as opposed to evaluations, are accurate. Gaining control over your data will soon give you the power to control every other aspect: expenses, order volumes, timing, and more. 

Use the newly launched Kornit Konnect to gather and analyze your business data and start optimizing your business today. Want to learn more? Schedule your demo and watch the magic in action.