How to avoid Deep (Polluted) Water

Noga Chen
April 23, 2018

In recent surveys by the World Bank the fashion industry was rated at the second largest polluter of water on the planet, responsible for between 17-20% of all water pollution.  It’s
estimated that a single mill can use 200 tons of fresh water per ton of dyed fabric, not only consuming water, but polluting it.

Today’s consumers are aware at some level or other of the impact that fashion is having on the environment and are looking for garments produced in ways that do not harm people or the environment and have smaller environmental footprints. More and more fashion influencers  and celebrities are posting
about their sustainable brands and calling on others to follow.

This is driving manufacturers and retailers to rethink how and what they produce.

Reducing the footprint of the clothes they produce means brands must reconsider current practices across entire supply chains, and find new methods and technologies in their fabric and finishing choices. Until a few years ago, there was no substitute for dyeing or printing fabrics but by using water. But now, waterless dyeing and printing is one of the methods that is being explored to help reduce the pollution of waterways.

Quancious is an example of a company producing sustainable clothing, using sustainable fabrics and a waterless digital printing solution with biodegradable ink.  They call their line “water-positive fashion”. Their print on demand system and e-commerce site keep their carbon footprint  in control, by printing and manufacturing exactly what is needed and no more. Quancious has replaced traditional dyeing
methods with digital textile printing. The textile printer they selected supports a 100% waterless process, by eliminating the water-heavy pre-treatment process and in the printing itself. Dyes are replaced with pigment inks which are ink jetted directly onto the fabric in a seamless workflow. Within minutes a few metres of fabric can be produced in a single step process.

This industry that has relied on its traditional methods for years if not centuries is now in a state of flux and is evolving rapidly to find more efficient, sustainable and flexible manufacturing processes. And these
solutions are need only scratch the surface to find them.

Kornit develops, manufactures industrial digital printing technologies for the garment, apparel and textile industries and leads the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process,

To learn more about Kornit’s sustainable solutions, go to


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