Social media platforms like Instagram and TikTok (the most downloaded app on the Apple App Store ever) are increasingly playing a vital part in the way consumers discover new fashion trends.
Recently, Gen Z users of the video-sharing app TikTok have gone viral, sharing their ‘90s-inspired outfits, building upon a growing throwback to the fashion trends of an era that precedes them.
The popularity of ‘90s-inspired fashion is driving the demand for similar options from top brands and retailers, and this isn’t a unique event, as social media platforms like TikTok and Instagram are now driving fashion’s latest trends. So, how can the biggest brands and retailers capitalize on these rapidly-changing trends and meet the demands of consumers on all fronts?
The answer is simple: with on-demand production.
With the KornitX workflow platform and Global Fulfilment Network, brands can harness on-demand production to meet future fashion’s every need. On-demand production significantly shortens the go-to-market of products, enabling them to be designed, launched, and on sale in a matter of days or weeks, instead of months. This level of reactivity enables brands to offer the latest on-trend products and remain at the forefront of the fashion industry.
For brands in particular, on-demand products offer the ability to order small runs of any product. Services like the Global Fulfilment Network can produce orders closer to the brand, giving them the option to ship directly to the consumer, or to a physical store as stock. This approach dramatically reduces unsold stock, waste, and markdowns by avoiding overproduction, improving the brand’s margins.
If you’re looking for the tools to harness the power of social media’s latest fashion trends, we’d love to show you how KornitX can help. Get in touch today.