Forget the heat wave, it’s all about summer’s print rave!

With digital print heating up the fashion stakes this summer, we take a look at one designer who is leading the trends with her color-provoking style — and proving the endless possibilities when digital textile printing meets the fashion market!

If there’s one designer securing her title as “Queen of Prints” this summer, it’s Mary Katrantzou, a London-based fashion designer that has recently teamed up with Adidas Originals to create a striking collection of sportswear apparel and footwear, just in time for Wimbledon!

Her capsule collection for the sportswear brand is emblazoned in the designer’s iconic, hyper-color, kaleidoscopic digital patterns that demonstrate the capabilities of digital technology and it’s virtually limitless possibilities.

Katrantzou explains: “I think print and color communicate perfectly to a wider audience…it’s great to translate my work into a product more people can enjoy.”

With this, her signature bold designs not only challenge our understanding of print and color, but also play with mixed fabrics and substrates, setting the bar for digital printers, designers, and manufacturers alike.  

As the demand for digitally printed imaging in textiles is growing, designers like Katrantzou continue to pioneer a movement of “technical fashion.”

They are not only challenging print technology — to print any design, in any number of color combinations, at any level of detail, and on any fabric — but, are experimenting with print in very mathematical and technical forms.

“Digital print enables me to envision 3D shapes that move around the body, sculpting a second skin for a woman.”

“It allows me to experiment with print in a way that fine art and other methods could not. It opens up a huge spectrum for possibility; I can create possibility out of impossibility, surrealism out of realism and vice versa for both.”

From July 27th to August 7th, Kornit Digital will be opening up its North America demo center for the Kornit Allegro Open House, dedicated to expanding awareness and understanding of multi-fabric digital textile printing. For more information, click here.