Bring Production Back Home and Enjoy All Its Glory

Maor Yur
November 2, 2020

In the past, going offshore, where labor costs were incomparable, has been a hot mantra. These days, however, companies have been determining that offshoring is not all roses and, in fact, bad for business. There are many reasons why manufacturing overseas, once being so powerful, is no longer worthy, forcing companies to rethink their decision.

The benefits of offshoring have come to a limit!

Take, for example, the rapid change in market demand. Customers are accustomed to delivery within one or two days, bringing companies with offshore sites to store a massive amount of inventory to fulfill these expectations. Keeping inventory means high costs on space and labor, it can get lost or damaged, plus if you’re in the fashion business when consumers’ spending slows down, you get stuck with those huge inventories.

Distance isn’t practical for other reasons too. Everyone agrees that design and manufacturing are linked together, so when your goal is to innovate and maintain a competitive advantage, you want development to correspond well with those manufacturing sites. Once they are located far away from each other, it becomes a problem to encourage productive dialogue, and strategies get neglected.
Finally, let’s address the emotional, societal factor where consumers naturally prefer to buy local. People feel more connected to products that are born and made locally as they value eco-friendly initiatives, and they trust the environmental and welfare impact local supply chains deliver.
Pave the way for a new legacy of moving operations back home!

Nowadays, companies are turning the tables and looking for ways to save on energy and shipping. Another element is that with automation rising productivity, companies are willing to adopt a more sophisticated workforce, which is probably better paid but holds just a fraction of the old manual labor. Other factors such as faster delivery time, improved quality (because of strict guidelines), and positive company image make, without a doubt, reshoring more attractive.
If only there was an industrial printing solution with all these advantages…

Oh, but there is! The Kornit Presto is one of a kind single-step solution for direct-to-fabric printing. It requires no pre or post-treatment of fabric and provides high-quality printing on a wide variety of fabric types and applications. It’s the only printer that suits today’s business needs within the on-demand fashion and home décor markets, and best of all, it does not consume water in the printing process, making it the most environmentally friendly solution available.

So, there you have it! Fabric printing can be created in your community, and it sure has benefits for you and your consumers. We are committed to making this world a better place for us all, and believe that now more than ever, there is no place like home!